The definition of Gauge is to precisely measure or test. Our process starts with evaluating the overall vision of the client. We then carefully craft a brand strategy,
define the brand archetype and develop a sound marketing strategy. From there, we begin the storytelling and design process.
We have 5 phases of our process from strategy to product launch. We can tackle all 5 or just focus on exactly what you need.
Business & Operations Strategy
• Develop vision and business strategy for the brand and how it will fit into the marketplace
• Review and discuss all existing brands or assets
• Discuss naming pros/cons, high level naming discussion, copyright considerations
• Discuss/review winemaking strategy. Sku’s, varietals, etc.
• DTC/distribution strategy & go to market strategy/timing
• Hierarchy of brand rollout
• Path for marketing strategy
Marketing strategy
• Business objective/challenge
• Opportunity
• Target audience
• Key Message
• Reason to believe
• Brand Belief / Promise / Personality / Brand Archetype
• Write the brand story
Project management
• Provide calendar of milestones to hit from strategy to final printed product
• Regular cadence of conference calls/meetings to track progress and advancements of process.
Naming the brand
• Presentation of multiple name concepts and rationale based on agreed-to strategy
Copywriting
• Story of the brand, used for website/collateral and social
Label design and creation
• Present a broad range of design concepts. As many rounds and revisions as it takes
• Narrow initial concepts down to 1 conceptual path
• Present design variations of the chosen conceptual path
• If an original illustration or photograph is needed for the label, Gauge will present multiple artist options to consider
• Artist rough sketches presented for feedback
• Artist rough sketches round 2
• Finalization of original art
• Finalization of label front/back
• Mechanical artwork for printer
• TTB legal files
Cork, capsule, tissue, tissue sticker. DTC and distribution box
• Present a broad range of design concepts
• Narrow initial designs down to 1 conceptual path
• Present design variations of the chosen path
• Mechanical Artwork for printer
Collateral / Brand identity
• Business cards
• Tasting note card for each wine
• Order form
• Member brochure with order form
• Email template to consumers
Website
• Website design
• Website build
• SEO
• Integrate shopping cart / allocation / membership signups
Large format etch
• Provide unique design paths for large format wines
• Manage etching process
Printing (Wine labels, boxes, tissue, collateral, cork, capsule, etc)
Source and secure Gauge preferred and proven print and production partners
• Recommend and work directly with suppliers/vendors to review printing options samples
• Review and recommend paper, foil stamping, embossing, and other printing effects
• Manage and present pricing options
• Luxury packaging material recommendations and print management
• 12 pack retail box print management
• Box shipper packaging recommendations and solutions
• Review and approve prototypes and color proofs
We have trusted relationships with reputable and dependable photographers, directors and editors
Product, Team & Landscape photography
• Supply client with photographers and appropriate photography styles
• Secure estimates from up to three sources
• Manage and direct photoshoot
Brand Videos
• Supply client with 3 viable styles
• Present 3 creative concepts for style, propping, theme
• Arrange shoot, location, etc
• Video editing of footage into multiple formats
• Motion with typographic treatments
Social media is your global advertising campaign. Gauge will manage every aspect of your social media needs
Strategy
• Develop social strategy
• Brand framework: Create visual voice for each channel
• Define target audience (for paid media)
• Create and set up social channels
• Develop concepts for still/motion content
• Art direct photo/video shoots
• Create consistent content calendars for monthly review
Promoted Content Management
• Optimization of placements, device modifiers, dayparting
• Testing and optimization of ad creative, landing page suggestions
• Monthly reporting and consulting across tactics
Content Creation
• Content created to support brand pillars
• Copywriting of all content
• Scheduling content calendars to go live
• Paid creative for direct response campaigns
Community Management
• Timely responses to consumer comments or questions in social posts
1: After our initial consultation, we’ll supply you with a scope-of-work document that outlines exactly what you need for your particular project.
2: Once the scope of work has been agreed to, we will supply you with a proposal.
3: We begin building your amazing brand!