We figured it was time to create our very own wine brand so we partnered with some like-minded friends of ours that have an equal appreciation of the earth and great wine.
Introducing, Belle Radici. In Italian, Belle Radici means Beautiful Roots. And the roots of this diverse team of wine professionals run deep. Nikki & Brie Bella’s agricultural youth. Ryan Hill’s family history in farming. And Tim Martin & Mark Wiegard’s roots in design and creativity.
As a group, we crafted Belle Radici, a wine created to celebrate our collective love of the earth.
Some wines just aren't meant to be circulated among your average party guests. You know, the ones content to fill their glass to the rim with whatever's in arm's reach.
Sometimes you need a good wine to discreetly hide behind the espresso machine and snag for those like-minded associates who love to share a good secret.
Naming the brand
Brand design / Label design
Shipper box design
Website design / Execution secretsquirrel.com
Tres Perlas. Spanish for Three Pearls.
As proven by Salvador Renteria beginning in 1962, hard work, intuition, persistence, and extremely detailed vineyard work will yield superior results. Tres Perlas embraces this tradition while experimenting with progression / technology and always striving for a better product.
These wines of superior quality are made in precious small amounts by real, hard working, people that are driven by an authentic, artisanal passion for farming vineyards with an exuberant amount of effort.
Three generations in the making.
3 pack and 6 pack luxury box design/manufacturing
Website Design and Production (coming soon)
World renowned winemaker, Philippe Melka and his wife Cherie needed a brand makeover and product extension. Philippe's eyes seemed to sum up his passion for winemaking so this became the focus of the brand design.
Brand design / Label design
Brand name generation
Website design / Execution Melkwines.com
Shipper box design
Interior tasting room display design/production
Tusk is a statement brand, not just a wine. The Tusk brand was born out of the idea that true luxury does not come easily. It took nature thousands of years to hone the tusk to its exquisite state and this is just what Tusk has captured. Sublime luxury.
3 pack luxury box design/manufacturing
Website Design and Production TuskEstates.com
IADT blends their curriculum so that Designers and Tech students work and learn together, better understanding each others careers. Therefore, leaving the school as a "new breed" of Design and Technology student.
This campaign was created by Mark and a team of talented designers at a previous ad agency in Chicago.
Direct Response: Print/Digital/Website/Video
Philippe and Cherie Melka needed a tasting room display to educate customers on the details of each vineyard location. So we answered with a wall-mount poster system with glass soil sample boxes, computer generated vineyard diorama's and hand watercolor painted maps.
This print, digital and out-of-home campaign celebrates the passion, pride and stamina of becoming a real working chef. We decided to not hide the truth and put the hard work it takes, up front and center.
This campaign was created and lead by Mark Wiegard at a previous firm.
A re-branding project for On Q wines.
Recognizing the parallel between extraordinary wine and music, On Q Wines presents a Cabernet Sauvignon inspired by Beethoven’s 23rd Piano Sonata. For it’s in timing, where true magic is created.
Here, you'll find a collection of video content that was created over the past few years for a wide range of clients and media. Some of this work was created and managed by Mark's leadership under the roof of many other firms in Chicago & New York.
AldenAlli is the culmination to two families’ expertise in combining superior food, wine, and hospitality to create a sense of place and tradition. The people are Dan Kosta and Emeril Lagasse. The place is Sonoma Coast.
The AldenAlli name came from the first names of Dan and Emeril's wives.
Zakin wine is packaged in a compact, elegant 3 pack box with a magnetic flap closure. The entire box is coated in soft-touch laminate. The architecture illustration is spot UV coated, which gives each and every detail of the artwork a physical texure.
Navistar is a Business to Business account that Mark lead creatively for 4 years prior to Gauge. Mark's idea was to bring an automotive touch to the world of heavy duty trucks. By doing this, these trucks became highly respected for their quality and style.
Video content, brochures, advertising, trade show design.
Besides the fact that Gauge has a world wide network of photographers and artists, we also have our own built in photographer, Mark Wiegard.
Here, you can see some of Mark's award winning architectural studies that are geared towards the beautiful structures he's passed by and marveled at in the big cities, small towns and underbelly of many cityscapes throughout the world.
Follow us on instagram: @gaugebranding
In French, Meli Melo means a mishmash or a hodgepodge. Philippe Melka, the mad scientist of winemaking, experiments with the blending of the best varietals. And if you're lucky enough to meet this mad scientist, you'll discover that he also has a wicked sense of humor. Which allowed us to have some fun with a brand especially made to celebrate his mastery of blending.
Brand design / Label design
Brand name generartion
Most people see data as cold, hard bits and bytes; It’s boring, regimented and clinical.
Not Gauge. In fact, we believed quite the opposite. We believe data is sexy, dangerous and gutsy.
Gramtel works differently with customers. Client relationships are passionate, thriving, and creative. They get to know their customers and their data closely and create unique plans for each and every one.
Data is crucial in today’s world. It is exciting and inspiring. And full of the intensity of the people who create it.
Data is life.
The insight was simple. You can't build a better bus unless you understand what goes into one. Human life. This is what drives the people who engineer and build these buses. Safety and perfection.
This campaign celebrates and reminds everyone how important the passengers of these buses are. Not only to the parents, but the people who build them.
Frias Wine is a rebranding project. The old brand had reached a point where it was no longer relevant and felt dated. Shit happens. So Gauge visited the property and quickly discovered the unique terrain that housed these vineyards. A beautiful bowl shaped property nestled on the edge of the mountain side. It literally felt like we were standing in the middle of a topography map of the area. Hence the design approach.
Scienza, a blend of science and beauty, was created to speed up thegrowth hair for women with thinning hair or who have gone through chemotherapy.
The package design was created to communicate this balance of beauty and science.
The following showcases a few select pages from guideline books for two brands. Guideline books can carve in stone the rules we create for all marketing channels. How to use the logo, imagery, tone of voice, fonts, etc. These books can be upward of 100 pages depending on the complexity of the campaign,
Besides the fact that Gauge has a world wide network of photographers and artists, we also have our own photographer built in, Mark Wiegard.
Here, you can see Mark's award winning portraits of people that are reflections of the salt-of-the-earth types that he grew up around. Mark prides himself on finding the right moment with the right people to create artistically driven portraits of everyday people.
Sire Estates is currently being printed, the wine will be released fall 2017.
"I am the noblest of grapes, born of the finest terroir in Napa Valley. I am a decadent and hedonistic Cabernet.
Cab is King in our contemporary civilization of wine drinkers. Palates have become more sophisticated, expectations are higher. You need not be a Royal to live the dream of enjoying impeccable Cabernet.
I am noble but approachable. I am fit for a King and Queen, I am fit for Chad and Alicia next door, I am fit for whomever respects and loves the almighty Cab."