60% of wine sales are outside the bottle, which means no matter how many funds are poured into vineyard sites, winemakers, and the winery itself, if the branding and marketing isn’t done right, your brand will likely will be swimming in a sea of sameness and no one will care.
It’s our job to make them care.
There are over 14,000 wine brands in the US, and the truth is, the juice in all these bottles isn’t dramatically different from brand to brand. While there may be subtle differences, these nuances just aren’t enough to make a product unique and stand apart.
It’s important to not to rush the process and allow us turn over every stone along the journey. There are plenty of trendy, churn and burn wine brands out there but most of them will run their course in a short period of time.
We create enduring brands, not wine labels.
We put every amount of effort possible into the level of craftsmanship on any project at any scale. Whether it’s a label refresh, website reboot, a DTC wine box or something as simple as a cork design. Every touch-point of the brand is of the same importance and gets the attention it deserves so that in the end, you have a cohesive ecosystem of branding.
The consumer experience needs to be surprising, elegant and well executed at every touch-point.