Concept:
LA PELLE ~ THE SHOVEL
From the shovel’s first plunge into the vineyard soil, to its last scrape of the fermentation tank, La Pelle wines are equally crafted in the vineyard and in the cellar and are a true collaboration between farmer and winemaker.
The brand was created for Maayan Koschitzky, Miguel Luna and Pete Richmond in Napa Valley.
Deliverables:
Strategy
Brand Concept
Label Design
3 pack box design
Production