The Power Of Rebranding: From Hidden Ridge Vineyard to Immortal Estate.
In its original incarnation, Hidden Ridge Vineyard was a small vineyard with a cult-like following. Its 2013 Impassable Mountain Reserve Cabernet Sauvignon received a coveted 100-point score from venerated wine critic Robert Parker, who described it as a “quintessential example of what perfection is.” The brand’s only other wine, the 2013 Cabernet Sauvignon 55% Slope, also received a laudable 97+ score. Yet despite such critical accolades and high remarks, the vineyard and its compelling wines went largely unrecognized. The problem wasn’t the wine, but rather the branding or lack thereof.
Deliverables:
Strategy
Brand design / Label design
Box design and production
Brand name generation
Original Photography
Website design: ImmortalEstates.com
Collateral Design
Shipper box design