Concept:
We all tend to drop an f-bomb here and there. Grawlix is the name of that %$!@ symbol that we’ve all seen in comic strips to replace the forbidden swear word.
In the case of Grawlix wine, we’ve used it to represent the casual nature of the wine makers salty language and brought it to life with original interpretations of classic comic book art.
Deliverables:
Strategy
Brand Concept
Label Design
Original Illustration
Copy writing