Some wines just aren't meant to be circulated among your average party guests. You know, the ones content to fill their glass to the rim with whatever's in arm's reach.
Sometimes you need a good wine to discreetly hide behind the espresso machine and snag for those like-minded associates who love to share a good secret.
Naming the brand
Brand design / Label design
Shipper box design
Website design / Execution secretsquirrel.com