When you connect with a brand, it becomes a relationship. Over time, you gauge whether that relationship is working or not.
And when it does, you talk about it socially, you share its values and you genuinely care about it.
Just like any relationship.
Our job at Gauge is to ignite the relationship between your brand and consumer by creating a strategically measured name, package design, website, advertising, social voice and much more.
So let’s not just introduce your brand to the people that want it, let’s make them lust for it.
How do we do it?
Beyond our core team, we have a connected roster of photographers, illustrators, writers, printers, developers and dreamers all over the world.
See below for details of our capabilities.
Nothing can begin without all of us nodding our heads (in the up and down direction) to a strategic vision. This is where we'll create the Brand Print for your product or brand. The DNA.
Once we've all settled on the design direction, it's time to give it a personality. We work with the best of the best photographers all over the world. From food to fashion to architectural and more. If it doesn't exist, we'll create it from scratch.
Advertising your brand happens everywhere. We develop all the digital and print marketing a brand could ever need. Traditional print and collateral as well as online marketing.
Coming out of the agreed-to strategy statement that we develop with you, we'll dive into names and share a list of them with you that fits the strategic vision.
Websites are important and they literally reflect the voice of the brand. So making your website easy to navigate, to the point and beautifully designed is very important. There's no website too big or too small for us to solve.
"Social is the easy part, and it's free." Not quite. This is where it all falls apart for most people. Social media takes persistence and strategic planning. Our team can manage this hairy monster and make it all look good at the same time.
Design is the most exciting part of any brand and we'll all roll our sleeves up together and see what starts to develop. This is the really fun part because you get to cherry pick the best.
Video content, broadcast advertising, online pre-roll, social video shorts all add up to engaging your consumer. The video portion of your brand must hold up to the expectations of consumers that view millions of video content each day.
We're in it for the long run, whomever we work with. So when you hire Gauge, you're getting a team dedicated to keeping your brand alive and well for the long term.